The look of hardwood with the durability of modern materials. Waterproof, scratch-resistant, and built for real life.
Durable. Stylish. Budget-smart. JB Select Floors installs luxury vinyl plank (LVP) and laminate flooring across Milwaukee, New Berlin, Brookfield, Wauwatosa, West Allis, and nearby suburbs. From product selection to professional installation, we make the process simple and fast.
| Feature | LVP | Laminate |
|---|---|---|
| Moisture | Fully waterproof | Water-resistant |
| Durability | Great for spills & pets | Highly scratch-resistant |
| Comfort | Softer & quieter underfoot | Firmer feel |
| Appearance | Real wood & stone visuals | Wood look with texture |
| Price Range | $5–$9/sq ft installed | $4–$8/sq ft installed |
LVP: Basements, kitchens, bathrooms, mudrooms, and rentals
Laminate: Living rooms, bedrooms, hallways, and offices
*Get a firm quote after a quick measure — no obligation.*
Answer a few quick questions and we’ll point you toward the floor that fits your home, lifestyle, and budget.
Care & Maintenance: Sweep or vacuum regularly, damp mop as needed, use felt pads under furniture, and avoid steam mops unless the product allows it.
Ready for a Free Estimate?
Get professional, clean installation that looks great and lasts.
Weekend availability: Sat–Sun 9 AM – 2 PM.